In this interactive session, you’ll hear how Osttra took steps to plan and organize cross-company to leverage Jira Service Management as the backbone for request and incident workflows, supported by intelligent asset data.

You’ll gain practical advice, learn about common integration patterns, and discover how automation and visibility are driving measurable results in large-scale environments.

What to Expect:
     •  Insights from Osttra on designing a scalable asset management
        process across global teams
     •  Perspectives from Atlassian’s senior product manager, Doro Linneweber
        on evolving trends and best practices
     •  Expert input from Flexera on enabling accurate software and
        hardware asset visibility
     •  Q&A to address your specific challenges and questions

Whether you're just starting your asset management journey or looking to optimize an existing setup, this session will offer strategic and practical guidance from those who’ve done it at scale.

Details about the webinar

Wednesday, August 27, 2025 · 11:00 a.m. Amsterdam (GMT +2:00)
Cost: Free
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About the speakers

1753817697-07d53e79f54ac42c Doro Linneweber
Senior Product Manager, Atlassian

As a Senior Product Manager for Jira Service Management, Doro focuses on enriching ITSM practices by creating meaningful connections, providing contextual information, and highlighting relevant dependencies. Prior to joining Atlassian, Doro worked in several digital agencies, and most recently as a PM at Google. Originally from Germany, she now resides in Sydney where she spends her free time enjoying the beaches and hunting for the city’s best coffee.

1755014392-bce528bf6ce5923a John Sorensen
Senior Technical Readiness Consultant, Flexera

John is an experienced Solution Engineer and Partner Enablement Consultant with an extensive IT Asset and Service Management background. He first specialized in deployment of IT infrastructures and now focuses in utilizing data as foundation for making informed business decisions, e.g., software license optimization initiatives, Cloud migration and optimization initiatives, etc. John is ITIL and FinOps certified and has an extensive background in automation and service assurance from previous positions and has been contributing to ITIL and ITAM best practice publications.

1755015206-35ddd92660ef315f Barry Kelly
Head of Enterprise Platforms, Osttra

Barry is an inspirational Global Technology Leader and Evangelist who has delivered emerging technologies at scale across AI, Innovation, Digital Capabilities including Extended Reality (AR & VR), resulting in significant enterprise-wide value. Specialising in FMCG. Construction, Financial Services, Start-Ups and M&As.

1736358269-6339b0f1747feb71 catworkx

Recognized with the 2025 Atlassian Service Management Partner of the Year award, catworkx brings unmatched experience in transforming service delivery with Jira Service Management — from AI-powered support and HR workflows to complex ITOps and Asset Management at scale. Our clients benefit from end-to-end implementation, automation, and optimization of JSM, tailored to meet cross-border and cross-domain needs. With our entities across EMEA and North America we are able to provide complex solutions in an easy way across borders and domains.

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