From day-to-day marketing tasks to major product launches, John (Product Marketer) and Caitlin (Program Manager, GTM) will provide an in-depth view into how marketing runs at Atlassian.
Designed to be highly practical (maybe even a little fun?!), this webinar is perfect for marketing teams of any size looking to improve the way you run your projects.
Some of what we’ll cover:
• Project Setup: What’s best? Individual projects per team
or a single project for all teams? How to get visibility and
report across multiple teams. How to set up tangible goals
all teams row towards.
• Views and Visualizations: How to use the different views
(calendar, timeline, board) for optimal project tracking.
• Handling Incoming Work Requests: How to effectively
manage and triage incoming work requests from sales,
product, etc.
• Automation: What automation rules are most commonly
used by marketing teams in Atlassian.
• Knowledge Management: How Atlassian uses Confluence
for everything from whiteboards to blogs and async
collaboration.
• Rituals and Work Practices: What rituals we have
adopted. A tool is just a tool without the practices!
Whether you’re already using Jira or considering the switch, this webinar will provide you with actionable insights and strategies to elevate your marketing project management, allowing you to focus on the creative aspects of your work.
Who Should Attend:
• Marketing professionals and teams
• Project/program managers and coordinators
• Jira admins
• Anyone interested in optimizing their marketing processes
with Atlassian tools
Designed to be highly practical (maybe even a little fun?!), this webinar is perfect for marketing teams of any size looking to improve the way you run your projects.
Some of what we’ll cover:
• Project Setup: What’s best? Individual projects per team
or a single project for all teams? How to get visibility and
report across multiple teams. How to set up tangible goals
all teams row towards.
• Views and Visualizations: How to use the different views
(calendar, timeline, board) for optimal project tracking.
• Handling Incoming Work Requests: How to effectively
manage and triage incoming work requests from sales,
product, etc.
• Automation: What automation rules are most commonly
used by marketing teams in Atlassian.
• Knowledge Management: How Atlassian uses Confluence
for everything from whiteboards to blogs and async
collaboration.
• Rituals and Work Practices: What rituals we have
adopted. A tool is just a tool without the practices!
Whether you’re already using Jira or considering the switch, this webinar will provide you with actionable insights and strategies to elevate your marketing project management, allowing you to focus on the creative aspects of your work.
Who Should Attend:
• Marketing professionals and teams
• Project/program managers and coordinators
• Jira admins
• Anyone interested in optimizing their marketing processes
with Atlassian tools
Speakers
John McKiernan
Principal Product Marketing Manager, Atlassian
John McKiernan is a Principal Product Marketing Manager for Atlassian. Across four years - he has brought automation to the masses, launched the first ever Jira brand campaign, GA’d Jira Product Discovery and is now helping marketers succeed with Jira.
When not writing about himself in the third person, he writes children’s stories, custom songs, and swims (with constant fear of mean sharks) in Sydney’s beautiful waters.
When not writing about himself in the third person, he writes children’s stories, custom songs, and swims (with constant fear of mean sharks) in Sydney’s beautiful waters.
Caitlin Ewald
Principal Marketing Program Manager, Atlassian
Caitlin has been a Senior Marketing Program Manager at Atlassian for the last 3 years, supporting GTM initiatives for the Jira marketing team. She previously spent over 10 years in the Digital Advertising Agency world and has been called a digital project manager, scrum master, PMO lead, portfolio manager, and team fixer.
In her ongoing quest to streamline processes, she’s configured countless Jira projects, created best practices for tools and teams at scale, and loves a good gantt chart.
In her ongoing quest to streamline processes, she’s configured countless Jira projects, created best practices for tools and teams at scale, and loves a good gantt chart.
